Abidjan moving media

Own the city streets.

Yango cars carry brands through Plateau, Yopougon, Cocody, Marcory, and airport routes.

Request proposal Open planner

Why it works

Moving reach beats static attention.

Yango gives brands repeat city visibility with simple media-buyer math.

Decision frame Lead with Yango. Support with static and social.

Lead channel Yango car branding

Citywide routes, repeated street presence.

Support Billboard

Strong landmark, one fixed point.

Support Social

Fast targeting, short attention.

Econom + 4 doors + 3-month baseline per $1,000 invested
Metric	Yango	Billboard	Social
Impressions, mln	7.08moving reach	4.76fixed reach	0.37feed reach
CPM	$0.14lowest cost	$0.21OOH benchmark	$2.70paid social
Recall	95%repeat city view	19%landmark view	<10%scroll view
Presence	Citywideroutes	Fixedone point	Digitalfeed only

Campaign planner

Plan the fleet. See the city.

Choose cars, format, and duration. The estimate updates instantly.

Coverage preview

Abidjan fleet coverage

Branded cars

300 cars

100 300 600 1000

300-car visual density.

Package

4 doors + rear Maximum surface 4 doors Side coverage Only 2 doors Entry format

Duration

3 months

1m 3m 6m 9m 12m

Car class

Econom cars

Econom Comfort

Illustrative result

300 cars - 4 doors

Strong side view. 3 months city presence.

Selected look

Econom - 4 doors

Clean side-door coverage from both viewing angles.

Econom car branding preview with four branded doors, first side view

Econom car branding preview with four branded doors, opposite side view

Total budget $216,000

Projected impressions, mln 1,530 mln

Estimated CPM $0.14

Savings vs billboard $105,300

Benchmark view Same budget comparison

Yango 1,530 $0.14 CPM

Billboard 1,028.57 $0.21 CPM

Social

1,530 mln impressions, $216,000 budget, $105,300 saved vs billboard CPM.

Request proposal

Launch your Abidjan campaign.

Share brief and timing. We shape the fleet, wrap, and rollout.

01 Brief
Objective, timing, city focus.
02 Match
Fleet size, wrap, duration.
03 Launch
Approve plan and roll out.

Sales Contact Talk to Rowllings.

Share timing, brand, and city focus directly with the local sales contact.

rowllingsggbe@yango-team.com +225 05 01 04 45 18

Request form Send the planner.

Your selected cars, package, duration, and media estimate are attached automatically.

Fill request form

Recognized partner footprint

Brands already run across Yango markets.

Noon

Samsung

Tecno

Visa

Mastercard

Bybit

Binance

Coca-Cola

Guinness